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Bien débuter en Design Thinking

Bien débuter en Design Thinking


📌 ARTICLE proposant une rapide méthodologie pour bien débuter en Design Thinking.
La partie la plus intéressante portant sur le Design Sprint :

Day 1: Planning, Research, and Sourcing

  • Define the journey’s point of view.
  • Create an “inside-out” experience map of the customer journey.
  • Create personas and target interview list.
  • Identify and schedule interviews with seven to ten participants. Local, face to face interviews or video interviews are preferred.

Days 2 and 3: Guided Storytelling Interviews

  • Conduct 60–90 minute guided storytelling interviews.
  • Transcribe interview notes into narratives.
  • Collect existing data (survey results, for example) that are relevant for the map.

Day 4: Map!

  • Create journey maps, including current touchpoints and potential opportunities for research, change, and transformation.

Day 5: Strategy and Insights

  • Analyze and prioritize opportunities generated from the map.
  • Rank opportunities for change based on impact and feasibility.
  • Design actionable changes.
  • Reflect on the process and consider next steps.

Journey maps often result in a digital asset that may look something like this one that we created for Make-A-Wish Illinois:

Image for post

But the activity itself — aligning a team around the actual customer experience — is more important than the artifact, so don’t get too caught up in making something pretty after the fact.

3. Sprint: Design Thinking In a Box

A design sprint is a time-constrained, five-phase process that prescribes a set of design thinking exercises to help a team create or improve a product, service, or experience. This approach was created and popularized by Google Ventures and summarized in their intro to Design Sprints content.

Jake Knapp, a former member of the Google Ventures team, wrote a book called Sprint that details exactly how to do a design sprint. When a Highland team tried the process after it was published in 2016, we did it with the book open, simply following the steps each day. The description allows a team to focus on the work instead of creating a process, so you can jump right into problem-solving.

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